Marketing Process
Our marketing approach is to create a confidential auction.
The
reason for creating a confidential auction is to obtain the highest
value for a company. When buyers compete to purchase the same
company,
the probability of achieving maximum valuation is greatly
increased. In
addition to maximum valuation, this process generally
produces the most
compatible buyer.
Confidentiality
Confidentiality
is nearly always a critical concern when marketing a mid- market company.
Owners desire to restrict the flow of information to employees,
competitors, lenders and others until the appropriate time.
We are very
conscientious about maintaining transaction confidentiality
and, to that
end, we use a unique 3-stage process:
- We mail out a generic
specification letter to a wide array of likely
buyers that does not
reveal the name of the company, along with
a confidentiality
agreement.
-
After
we
receive
a
signed
confidentiality
agreement
from
a
buyer,
we
email
or
fax
a
blind
executive
summary
that
gives
a
comprehensive
look
at
the
company
without
identifying
it.
- If we are convinced there is genuine
interest and that a buyer
is qualified, we send a complete book that
identifies the company
by name, provides additional company data,
and includes detailed
financial information. The book is intended to
shorten the decision
making process for all prospective buyers.
If, after evaluating the company, a
buyer wants to move forward, we
either arrange a conference call or a
meeting with the seller at a
mutually agreeable time.
Resources
National Business Search utilizes the following resources for
bringing qualified buyers to the process:
-
-
Multiple databases comprised of
more than 12 million strategic
and financial buyers.
-
An extensive file comprised of
strategic companies, capital
groups, private equity firms, executives, investors and
entrepreneurs developed during the course of successfully marketing
nearly 300 companies.
-
The Xerox Alumni Association, a
powerful network of former
Xerox employees who now occupy key
positions in companies
around the world.
-
A large network of lawyers, CPAs
and other professionals whose
firms have represented buyers, sellers
and financial institutions
on previous National Business Search
deals.
-
Prospect searches are custom tailored for
each individual client.
The searches are designed to find
strategic, financial and
visionary buyers.
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